OriginalIdea - Ideas that makes a difference
The Platform
OriginalIdea is our groundbreaking AI platform, built from the ground up to deliver factually correct and truly innovative ideas. It is specifically trained for niche industries and micro-verticals—whether that means creating a standout social media campaign for a physiotherapist, designing a tailored cost-reduction initiative for a brick manufacturer, developing a behavioral nudging strategy for a construction company, or sparking a new product idea for a beauty clinic.
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2Marketing - Your marketing agency in the pocket
The Sale
2Marketing is a B2B SaaS platform that fully automates the marketing process for small and medium-sized businesses. Our AI generates social posts and ads with professional visual and communication quality—based on your unique profiles, images, videos, and ideas. With automated content planning, creation, publishing, and optimization across social media, you get consistent, high-quality marketing without the hassle.
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2Impact - Initiatives with real impact
The Process
2Impact gives your company the unique, high‑impact initiatives that reduce energy use, cut costs, and drive growth. It's an industry‑adapted AI that understands your business and turns it into the right, implementable cost‑ and energy‑reducing actions.
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2Change - Turn Intentions Into Actions
The People
2Change is the people‑focused change platform built on OriginalIdea. It helps your organization implement long‑lasting habits across wellbeing, collaboration, and leadership—turning intentions into daily practice. From diagnosis to design, nudging to reinforcement, 2Change turns change into everyday behavior—sustainable, trackable, and human.
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2Invent - Innovating for you
The Product
2Invent, built on OriginalIdea, is your consultant for continuous innovation. It generates new product ideas, feature concepts, and market-ready innovations tailored to your industry, customers, and strategy. 2Invent turns creativity into a structured, repeatable process—so your organization can innovate faster, smarter, and with measurable impact.
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